Hick’s law and how not to bamboozle your user

This piece is inspired by an article I read about Hick’s law and how it’s lessons can be applied to digital design. Hicks law suggests that the more stimuli you give a person, the more bamboozled they might get and so in turn will take them longer to make a decision. With digital design (and probably any piece of design) user experience is paramount, so it’s important to keep things simple, avoid complex processes and categorise choice! All this is probably bamboozling most of you but if you want to find out more you can read the article here at www.interaction-design.org.